Useful Articles

Whether you are looking for tips to improve your marketing capaign, new ideas for your technology implementation or simply wish to learn more about your digital strategy, do keep checking back here to read these articles which may be of informational value.

Technology Resolutions for 2015 

Now that you are back to work from weeks of feasting, merry-making and holidaying, it’s time to get rid of all the excesses and spring clean various a ...
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Conversation Mining: Key to What Customers Want

What people write about your company or products on social media could provide the secret sauce to your new offering, key insights for your research a ...
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Ways to Maximise Marketing ROI 

Marketing is not just about selling. It’s about telling a story and building enduring relationships with the consumer. Therefore, marketing is an inve ...
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Understanding Web Analytics

This article highlights the importance of data crunching in shaping your web strategy and the need to understand web analytics and dashboards. 

Data ...
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Getting Content Right 

How to shape your website content in the right direction - for it to effectively reach and engage with all stakeholders? 

So much of what companies d ...
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Key Must-haves for your Website 

This article is a guide of what you need to request from your web development team to make your website look professional yet keep the costs low. 

Th ...
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