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Do I get the same thing as everyone else?

No. You get a custom solution that is built specifically for your needs. It is like you are getting a custom solution, but paying the price of a product. 

Basically Wohola has an architecuture where new features can be added as plugins. These plugins can be specific to your needs or that are standard and used by other clients. So this keeps our development costs down, hence you pay less money, and you still get a custom solution for your needs.